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The No-Nonsense Guide to using Right Colours.
“I’ll believe it when I see it.” We’ve heard the phrase a thousand times. And there’s good reason for it. Research reveals that 93% of our decision-making derives from how something looks. And of that...
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Image may be NSFW.
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Behind the Scenes: Highrise Marketing site Sales Letter A/B Testing
We’ve been testing design concepts at highrisehq.com since this past May. I want to share with you the different designs and their impact on Highrise paid signups (“conversions” for the jargon...
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